20 Ideas for Growing Website Traffic
If you want to grow revenue and build awareness, you must continually grow website traffic. However, most companies struggle to consistently achieve this. This article provides you with actionable ideas you can use immediately to grow website traffic.
Build a robust online community
Start with those in your loyalty/brand ambassador program. Focus on recipes, eating right, jokes, games, what’s going on “on the Ranch”, video contests, picture contests, access to special offers, act…
4th of July, XMAS, BDAY – ask for BDAYs for other special offers…
Make social sharing easy
In 1-click you can use tools like social toaster to enable your team and audience to share information to all their social networks.
Require shares for bonus content
If you have a resource you could add to your content, you can easily leverage it to boost traffic to your site. To make it work, advertise special content or a download. Make it clear to your fans that the only way to get access is if they share it with their friends.
Be sure to make the page that advertises the content very compelling. The more powerful you make your promotional copy, the more likely someone will share it with his or her friends. Once someone shares the promotion page on a social network, give them access to the download.
Use QR codes in the offline world
If you haven’t started using QR codes in your business yet, it’s time to give it a try! To get started, find a page on your site you’d like visitors to read. Copy the URL and paste it in a QR Code Generator.
To make people want to click, write a compelling headline that draws people in.Here are a few suggestions for headline topics that work well:
- Focus on the benefit.Explain that the information will provide an incredible reward, but don’t give specifics on the process. They’ll have to read the piece to find out!
- Be mysterious.Write a headline so intriguing and vague that people can’t help but click. Imply there’s something secretive, but you can’t give more details.
Use the QR code on any offline medium. You can put it on T-shirts, posters, flyers, or even billboards and advertisements. When smartphone users see the distinctive square codes, they feel instantly curious. Each time someone scans the code, they’ll be taken to your website. If you link them to a landing page or an e-commerce site, you can even generate leads and sales from the traffic!
Swap ads with another site
To get started, find a site in your similar niche. It’s important that the site is related, but not a competitor. The best type of site to reach out to is one in a complementary industry. Complementary products and typically do very well.
Have experts contribute to a roundup post
If you want to get dozens of influencers excited about your website, feature them in a roundup post.To do this, make a list of 20+ names in your industry you’d like to contact. Send them a simple email explaining that you’re doing a roundup post, and ask them to contribute if they want to.Once you receive the contributions, include them together in one post. For best results, have a short bio and headshot of each contributor, along with a link to their website. If you can’t get responses from
Submit to Quora
People around the world have questions, and you can answer them with your content. Quora is similar to Yahoo! Answers, but it attracts high-quality answers from verified authorities. To get started, create a Quora account. Then search Quora for questions related to a recent piece of content you posted. Click on relevant questions, and answer queries that were posted recently or that have lots of views.
Once you find a good question, reply with a brief summary of the best ideas in your content. At the bottom of the answer, explain that you wrote a piece on that topic with more information and provide a link to it. Be genuine and don’t sound promotional. As long as you follow those two basic rules, you’ll attract a steady stream of readers who find their way to your website.
Host a 30-day challenge
Everyone loves a challenge! You can excite your readers with a month-long challenge to do something related to your topic. A 30-day challenge excites your audience and gets them to share it with others. Even better, the extra traffic you acquire from those 30 days will stick around afterward to see what you have to offer.
Run a contest or giveaway
Have you ever noticed that most major brands are always running a contest or giveaway? The reason is simple: it works. Offering free rewards to customers is a great way to draw new traffic and buyers to what you have to offer.
The easiest way to run a giveaway is to simply offer it to someone who comments on an article. Once the giveaway period has ended, count the number of comments and generate a random number in the range of the comments. The winning comment gets the prize.
Conduct interviews with thought leaders
The challenge of influencer marketing is building a relationship with the big fish in your industry and getting them to share. An easy way to build this rapport is to host an interview with your favorite expert and share it with your audience. These interviews are typically 30 minutes long, and they are usually conducted via a recorded video chat. Even if you don’t have a video channel or podcast, you can post the recording to your blog.
Drive traffic in your email signatures
You send emails every day. You work hard to ensure each email has a subject line people want to read. Why not use to those subject lines to drive traffic to your site?
To get started, choose a landing page you’d like people to see. This probably isn’t the home page, though it may be. Depending on your email program, you’ll then add a link to this page in your signature. Include an attention-grabbing title so that people will be more inclined to click the link.
Include a custom link on business cards
Yes, you already have your website address on your business card. But few people will ever open up your website after meeting you or seeing your card. To change this, create a link that drives interest. Consider an intriguing headline and a short URL that captures their attention. For example, you might create a custom greeting for each member at a particular conference. Just record a video of yourself and upload it to your website. You could also consider listing the benefits someone would get from the content you’ve linked to. Consider a high-converting landing page or popular evergreen content. You can also offer a free gift.
Sell an e-book of your best posts
Nothing increases your visibility like a book. The easiest way to publish today is probably publishing for the Amazon Kindle.
More/More Effective social media:
Always provide value & build a Sharing Schedule that will provide guidelines for how often you want to share your content on each network. With this schedule, you will be tackling questions like:
- How often can I share this on each network? What is acceptable?
- Is there a preferred time of day that I want to keep in mind?
- How long will my content be fresh, or shareable?
- How much time should I put between each new social message?
- What are some ways I can create variety in my social sharing schedule?
Your message schedule, is the series of messages that will be sent once your blog post goes live. The goal of the schedule is to create a “peppered” social media approach that will help you get more clicks. A well-executed schedule may look something like this:
- On publish– Social message sent when blog post goes live
- Same day– Initial social messages trickle out to your accounts over the next 2-3 hours
- Next day– Messages are shared again on the appropriate social channels
- Next week– Another series of messages are pre-scheduled and sent the following week
- Next month– Even more social messages are pre-scheduled for the following month
- Next _____ – Optionally, additional messages can be scheduled for the three-month mark or beyond
Once you’ve defined a good schedule for each network, you can map it out in a simple timeline that will give you a bird’s eye view of your content promotion. This is an important step in the process.
Optimize Your Content for Each Network
We all know that each social network handles images and text differently, but how much do you take that into account when you are creating social messages? One way to add some variety and value to your posts is to take advantage of the strengths of each network. A great example is how Twitter displays images. Posts that include images are much more noticeable than posts that do not. This is a simple way to get noticed more and squeeze out a few extra clicks.
Monitor Your Results
As always, it is important to monitor your results to make sure the changes you make to your social publishing schedule actually work. Here are a few of the things you want to watch out for:
- A decrease or an increase in post activity.As you adjust your schedule, notice if there is an increase or decrease in post activity? More clicks? More retweets? More shares? utilize custom Google Analytics tags to make sure you are right.
- Negative feedback from your audience.Although it is rare, some users may notice your increased activity and comment on it. Take this to heart, but don’t let one complaint spoil a good thing. Use metrics to verify whether your schedule is too aggressive or misguided.
- A slowly fading interest in your content.I think the biggest threat to a social feed that has become “too busy” is a natural tendency of followers to simply ignore the content. Watch your click throughs to make sure this doesn’t happen to you.
Content marketing.” is a way to organically advertise your brand through high-quality content. Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos,
Content marketing is beneficial but it can take a lot of money, especially if you’re paying established
If you want quicker results with a budget you can control, why not try paid ads?
Getting your ads in front of the right people is becoming easier than ever.
For example, Facebook & LinkedIn offer detailed customer personas and multiple targeting options so you can put your business in front of your target customers without wasting a lot of money on mass advertising.
Interact With Other Blogs
Guest Blogging is an effective traffic-driving strategy aimed at leveraging somebody else’s audience to widen your brand’s reach.
Think about it: Somebody in your niche has a large, engaged following. Imagine if you could put your content in front of them. How much traffic could you drive to your website! Why would someone publish your work? Probably because you’re good at what you do. Everyone is looking for high-quality content. If you can provide a well-researched, helpful post for free, people are often open to publishing.
If you read a few posts on digital marketing, email marketing would be mentioned in most of them. That’s because it’s still one of the most efficient ways to increase website traffic. Email marketing lets you reach potential customers directly. It’s an ideal platform for building long-term relationships for improved customer loyalty. You can post questions, ask for feedback, introduce soft sales, and persuade customers for the “big buy.” Ask for just email address more on your site…Nuture the heck out of them – multi-touch…Here are some tips for effective email marketing to increase website traffic:
- Be real:Share stories, post behind-the-scenes content, and solicit original user-generated content.
- Offer value: Just like content marketing needs a high value to convert readers, emails and newsletters must provide value before they make an ask.
- Include all your links: Make it easy to read and share your post. Include links to your social media profiles, latest blog posts, and sales page in every email you send.
Provide Excellent Customer Service and Ask Customers to Review Your Brand
Ramping up your social media marketing efforts to increase website traffic is useless if you offer poor customer service. 42% of customers said they bought more after pleasant customer service experiences.
Think about it: Users complain on social media, you offer a prompt and polite response. What happens? The person starts respecting your brand. If you consistently provide great customer service, you can request users to review your brand. Platforms like Trustpilot and Yelp can be great for building positive reviews. Many users consult these websites before making a purchase decision, so having a solid profile can help improve your reputation.
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